On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
All of the ads are posted here.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Simone Evans, Christina Jimenez, Eduardo Martinez, Tyler Montobbio, Henna Sawhney
The target voters for our commercial are young people aged 18 to 25, primarily males. When interviewing this group, we found that they were quick to judge and vote no on the proposition without sufficient knowledge. Our commercial is designed to sway these swing voters by providing them facts that nullify biased assumptions they may already have. We appeal to both pathos and logos by providing facts and statistics about abortions as well as showing images of girls that seem depressed, as well as morose footage of a girl in a high school setting, insinuating that she is someone who will be affected by this prop.