Produced by Thalia de Leon, Ish Escobedo, Scott Gowin, Jahlil Mitchell, Jonathan Sarceno
The target voters for our campaign ad are young people between the ages of 18 and 30. These people are swing voters because they are young and newer voters and tend to be less informed. They also tend to get in trouble with the police more than other age groups. The rhetorical device we are going to use is logos because in our commercial we tell voters that if this prop passes more money is given to police, but they are not given any guidelines as to how to use the new funds. We believe our commercial is going to motivate our target voters to vote because it shows how the police are benefiting from this prop, yet nothing will change. Also, this commercial will have a little humor so these voters will pay close attention to the commercial and learn what prop 6 is really about.
Posted by Justin Wells : 11/20/2008