Yes on Prop 1A: High Speed Rail

Produced by Andrew Arnold, Samuel Dobbins, Alex Fugini-Laws, Raymond Lui, Luis Rocha

The most likely swing voter is the middle class woman. At first we were planning on the whole middle class, but eventually realized through a number of interviews that men still have the childhood love of trains. Most middle class voters don’t like the price of gas, as well as traffic slowing their lives down. So our commercial is directed at both men and women of the middle class, reinforcing the men’s love of trains as well as telling women how helpful this would be. We used gas prices as the main point as well as pollution.

Posted by Justin Wells : 11/20/2008