Yes on Prop 5: Nonviolent Drug Offenses

Produced by Jennifer Escobar, Karl Force, Jack Henderson, Matthew Marcant, Yessenia Paredes

Our target voters are parents between 40 and 60 who have children who are on their own. Our target voters would vote no because they might think that the proposition will not affect them; they might also believe that the prop will cost California a lot of money. Our target voters might vote yes because they will feel sympathetic for the people who are put in jail and realize they would not want their children to be put into jail. Some noticeable features in our ad are the images of the prisoner with a cigarette and the graduation ceremony.

Posted by Justin Wells : 11/20/2008