Yes on Prop 4: Parental Notification of Minor's Abortion

Produced by Simone Evans, Christina Jimenez, Eduardo Martinez, Tyler Montobbio, Henna Sawhney

The target voters for our commercial are young people aged 18 to 25, primarily males. When interviewing this group, we found that they were quick to judge and vote no on the proposition without sufficient knowledge. Our commercial is designed to sway these swing voters by providing them facts that nullify biased assumptions they may already have. We appeal to both pathos and logos by providing facts and statistics about abortions as well as showing images of girls that seem depressed, as well as morose footage of a girl in a high school setting, insinuating that she is someone who will be affected by this prop.

Posted by Justin Wells : 11/20/2008