Yes on Prop 2: Treatment of Farm Animals

Produced by Andrienne Bustos, Kennia Hernandez, Walter Mack, Alexander Melgar, Jose Sanchez

After studying our interviews, we identified parents aged 40-50 as more likely to vote no on this proposition. We figured out that parents think that this proposition is only about animals, but the truth is that it also has to do with peoples’ health who eat products from factory farms. Our commercial is designed to sway our voters because we showcase diseases and the danger our families can be in. We know that no parent wants their kids to be sick and that some of these diseases can even lead to death. Our commercial is informing parents of this.

Posted by Justin Wells : 11/20/2008