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Benchmark #05: Commerical Storyboard and Script
Before you can start filming and editing your commercial, you must create a detailed plan for your film in the form of a storyboard and script.
- Type up a script that denotes every word of narration or dialogue to be heard during the commercial.
- Use standard script format. Refer to a voice-over as a character called Narrator and describe what kind of voice this will be. Use scene directions to sketch what the viewer will be seeing on the screen.
- Make it clear through a numbering system how the script corresponds to the frames of the storyboard.
- Record the time it takes you to read your script out loud at its appropriate pace and with necessary pauses. Note the length of your ad in seconds at the end of your script. Remember that the commercial cannot be longer than 30 seconds.
Storyboards are used as a means to pre-visualize a motion picture. Storyboards are essentially a comic strip of a proposed film. They are created to help producers and directors visualize scenes before they are shot and to help identify potential filming problems before they occur.
Your storyboard must include the following:
- Minimum of 8 frames (fold and draw boxes on 8 1/2 by 14 inch paper)
- Frames must contain detailed, colored drawings (no stick figures)
- Each frame must include a description box that
- States what is happening in the frame
- Provides details on transitions, music, sound, etc.
- Uses arrows to indicate motion that is happening in the frame
- Estimates how much time each frame will take in the film
- Numbers the frame; those numbers are keyed to the script
Staple the items together and submit to your teacher. Commercial production can begin when the script and storyboard are signed off.