No on Prop 90 (Eminent Domain)

Produced by John Bjerke, Cesar Hunt, Derek Jepsen, and Noah Nordhoff. Narrated by Jason Murphy. 11/06/2006

Using Photoshop, this group crafted powerful images to appeal to the emotions of its target voter. It is instructive to read this group’s explanation of intent:

“We identified Republican men who are 35 or older as swing voters on Proposition 90. Because this group supports the rights of property owners, they are likely to vote yes. But we also learned in our interviews that Republican men are generally opposed to taxes and government spending, and they are unaware of the hidden costs of this proposition. Our ad portrays Prop 90 as an economic rather than a property rights issue. We highlight that there are hidden dangers with our “taxpayer trap” slogan and image. We appeal to the emotions of Republican voters by warning them of unneeded lawsuits and higher taxes.”

Posted by Justin Wells : 10/21/2008