No on Prop 4: Parental Notification of Minor's Abortion

Produced by Iris Gil, Orion Heinz, Angel Hinojosa, Maria Simmons

Our target voters are parents. We want to let them know that Prop 4 will have a bad impact on their daughters. We chose parents to be our target because parents are the ones that are voting. Parents may think about compromising with their daughters. Without ads like this, many parents automatically think that Prop 4 is a great idea because parents usually want to know about everything going on with their child. The narration in our commercial hits our target voters because it’s realistic and gets people to think twice about their decision. The pictures and videos show what things will be like if Prop 4 does pass. By showing this scenario, we hope to target our swing voter’s pathos.

Posted by Justin Wells : 11/20/2008