Produced by Ashley Archie, Erick Colmenares, Juan Lopez, Albert Quezada, Elizabeth Rodriguez
Our target voter is minority groups. The reason why we chose this specific target voter group is because we feel minorities have been the most affected when it comes to their human rights. We feel that they are the largest group that can relate to Proposition 8. By giving the examples of civil rights movements, how African-Americans were discriminated against for so many years for who they are for example, we show voters how they can overcome this civil rights violation. In our commercial we show powerful images that will hopefully change thoughts and ideas about Proposition 8. In using these images we employ pathos, making our target voter feel the injustice towards gay people by passing Proposition 8.
Posted by Justin Wells : 11/20/2008