Produced by Carlos Aguilar, Brittany Emeonye, Konrad Herler, Jesus Sicairos, Brian Stegner
The target voter that we identified for our commercial is an upper middle class parent over the age of 35. Because she is concerned with her safety, this swing voter is likely to vote for more law enforcement on our streets; on the other hand she thinks money could be better spent in other places. Also she does not agree with teenagers as young as 14 being charged as adults and being imprisoned with them. Our NO ON PROP 6 ad brings the hidden financial dangers of this prop to the light. By rejecting this prop she will be surer that her money is spent on more important priorities during this financial crisis.
Posted by Justin Wells : 11/20/2008