Produced by Kelly King, Isela Mansfield, Jessica Marquez, Angel Santiago, Lydia Young
We identified women who became mothers in their teens as our swing voters for Proposition 4. We learned by interviewing young mothers that they were iffy about the situation. Some said that they would want to know if their daughter was pregnant or not, but all these women understood the young girls who are going through this situation. In our ad we argue that if this proposition were passed, young girls would go to desperate measures to get rid of their babies, whether using drugs, drinking alcohol, or hurting themselves. We are targeting these women with an emotional warning that teens are at risk if Proposition 4 is passed.
Posted by Justin Wells : 11/20/2008