No on Prop 3: Children’s Hospital Bond Act

Produced by Eric DerManouelian, Marti Dulalas, Jose Portillo, Ray Solomon, Jacob Thomas

Clearly parents were not our target voter because of the natural bond and level of emotion they have for children. Instead, we targeted our ad toward young non-parents between the ages of 18 and 25. We chose these voters because they don’t share the same type of attachment to kids as much as a parent would. These voters and children in general are going to be paying taxes for something they might not have to use. Our ad is going to show what it’s going to cost you and what children are going to pay if this prop passes.

Posted by Justin Wells : 11/20/2008