Produced by Alexander Gurdal, Zach Macias, Angie Paulino, Raul Valle, Isis Walls
Many voters are unfamiliar with Proposition 11. The number of undecided voters is well over 50%, so our target voter is more general than specific. We chose people 35 and up. Because many people are skeptical of the government, they are likely to vote yes on Prop 11, for it seems to give more power to Californians. We show voters the other side of the argument by emphasizing the possibility of corruption and bureaucratic decision-making if Prop 11 were to pass. We appeal to voters’ insecurities while shattering the belief that Proposition 11 gives California citizens more power in Sacramento.
Posted by Justin Wells : 11/20/2008