On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Marlena Benavente, Zulma Montesinos, Julie Paulino, Nicholas Porter, Haley Robinson
Our target voters are single men between the ages of 18 and 30. They are far away from the issue and do not plan on having a family soon, making them easy to be convinced. We discovered through our focus group research that they also know little about the initiative. Our commercial was designed to sway its voter with the argument that sexual predators aren’t only “old sick” men that take advantage of young self-conscious girls. These sexual predators are also guys that can be “the guy next door.” Our target voter is meant to feel sympathy for victims of these relationships through our photo choices which explain the situation that girls are in. Our target voters should feel moved to protect the young girls by voting yes on prop 4.