On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Andrienne Bustos, Kennia Hernandez, Walter Mack, Alexander Melgar, Jose Sanchez
After studying our interviews, we identified parents aged 40-50 as more likely to vote no on this proposition. We figured out that parents think that this proposition is only about animals, but the truth is that it also has to do with peoples’ health who eat products from factory farms. Our commercial is designed to sway our voters because we showcase diseases and the danger our families can be in. We know that no parent wants their kids to be sick and that some of these diseases can even lead to death. Our commercial is informing parents of this.