On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Eric DerManouelian, Marti Dulalas, Jose Portillo, Ray Solomon, Jacob Thomas
Clearly parents were not our target voter because of the natural bond and level of emotion they have for children. Instead, we targeted our ad toward young non-parents between the ages of 18 and 25. We chose these voters because they don’t share the same type of attachment to kids as much as a parent would. These voters and children in general are going to be paying taxes for something they might not have to use. Our ad is going to show what it’s going to cost you and what children are going to pay if this prop passes.