On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Ashley Archie, Erick Colmenares, Juan Lopez, Albert Quezada, Elizabeth Rodriguez
Our target voter is minority groups. The reason why we chose this specific target voter group is because we feel minorities have been the most affected when it comes to their human rights. We feel that they are the largest group that can relate to Proposition 8. By giving the examples of civil rights movements, how African-Americans were discriminated against for so many years for who they are for example, we show voters how they can overcome this civil rights violation. In our commercial we show powerful images that will hopefully change thoughts and ideas about Proposition 8. In using these images we employ pathos, making our target voter feel the injustice towards gay people by passing Proposition 8.