On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Carlos Aguilar, Brittany Emeonye, Konrad Herler, Jesus Sicairos, Brian Stegner
The target voter that we identified for our commercial is an upper middle class parent over the age of 35. Because she is concerned with her safety, this swing voter is likely to vote for more law enforcement on our streets; on the other hand she thinks money could be better spent in other places. Also she does not agree with teenagers as young as 14 being charged as adults and being imprisoned with them. Our NO ON PROP 6 ad brings the hidden financial dangers of this prop to the light. By rejecting this prop she will be surer that her money is spent on more important priorities during this financial crisis.