On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Jennifer Escobar, Karl Force, Jack Henderson, Matthew Marcant, Yessenia Paredes
Our target voters are parents between 40 and 60 who have children who are on their own. Our target voters would vote no because they might think that the proposition will not affect them; they might also believe that the prop will cost California a lot of money. Our target voters might vote yes because they will feel sympathetic for the people who are put in jail and realize they would not want their children to be put into jail. Some noticeable features in our ad are the images of the prisoner with a cigarette and the graduation ceremony.