On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Brittany Burrows, Roberto Ferreira, Sheida Meltone, Abigail Prieto-Valenzuela, Mitzy Velazquez
After hitting the streets and raiding our homes with interview questions, we came to the agreement that men would certainly be our target voter. “Why would men be heavily passionate about an issue that doesn’t even affect their gender?” we thought, and it’s true. Men don’t care much about Prop 4, because they’re unfamiliar with the topic, and that is our goal: to enlighten these men, and bring their vote over to our side. The right side. Doing some market research on men, we realized that a heartbeat during the video would pull a strong pathos. Stating too many facts would confuse some; instead, pictures of abused girls would reveal the effects of voting yes on Prop 4. We made the message quite simple. Vote No on Prop 4.