On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Katrina Cubilo, Jessica Hernandez, Erick Lopez, Kevin Ruiz, Osiris Walls
The target voters, the single driving force behind our entire campaign project, are young independent-minded Christians. The reason this target demographic is the swing voter is because of the two conflicting sides within them. On one hand, they have a deep-held faith that they were brought up with, but on the other hand they have a free mindedness about them. They hold these two ideas in their minds but, with enough influence, we can sway them our way. Using images of the church, traditional and wholesome American values, and the voice of a potential peer, our commercial will swing our target voter in our favor. Finding the swing voters on this issue was not an easy task. Most voters already had their minds made up, but because of a chance encounter with one young potential voter, we were able to pinpoint our swing voter.