On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Alexander Gurdal, Zach Macias, Angie Paulino, Raul Valle, Isis Walls
Many voters are unfamiliar with Proposition 11. The number of undecided voters is well over 50%, so our target voter is more general than specific. We chose people 35 and up. Because many people are skeptical of the government, they are likely to vote yes on Prop 11, for it seems to give more power to Californians. We show voters the other side of the argument by emphasizing the possibility of corruption and bureaucratic decision-making if Prop 11 were to pass. We appeal to voters’ insecurities while shattering the belief that Proposition 11 gives California citizens more power in Sacramento.