On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Iris Gil, Orion Heinz, Angel Hinojosa, Maria Simmons
Our target voters are parents. We want to let them know that Prop 4 will have a bad impact on their daughters. We chose parents to be our target because parents are the ones that are voting. Parents may think about compromising with their daughters. Without ads like this, many parents automatically think that Prop 4 is a great idea because parents usually want to know about everything going on with their child. The narration in our commercial hits our target voters because it’s realistic and gets people to think twice about their decision. The pictures and videos show what things will be like if Prop 4 does pass. By showing this scenario, we hope to target our swing voter’s pathos.