On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Iranesha Hilman, Gregory Intermaggio, Ren Plesa, Immer Rivera, Nathaniel Smith-Banks
Proposition 7 directly affects the lives of the general public as it will likely change the cost of utilities. Prop 7 creates a requirement that by 2025, 50% of California’s power comes from renewable energy sources, which will create new competition in the field of alternative energy.
Unfortunately, the fiscal impact of the proposition is somewhat unknown, and so we chose to target our ad on those who will be most impacted by utility cost changes if the proposition passes. The reasoning behind our decision is that utility bill payers are concerned about whether their bills will go up or down based on the effects of Prop 7. Our ad attempts to stir the logos and ethos in the narrative by talking about how it will positively impact the economy. We also work our viewers’ pathos through imagery, by showing vivid images connected to strong emotions, such as coal factories, open fields, and family.