On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Vee Mendoza, Alex Montgomery, William Ross, Marissa Sonkin, Nelson Yang
Through interviews with the general public, we have found that those most concerned with food prices are those that shop for their families: househusbands or housewives, ideally wary of their families eating habits. Statistically speaking, the majority of families are from the middle class and are concerned with prices of groceries, yet are also willing to pay more for the food that influences their families’ health. We decided to reach this group through a health and safety standpoint rather than one of animal rights, because those sympathetic to animals are already supporting Proposition 2. Already counting on the animal sympathy vote, we avoided images of animal cruelty and used images of children to emphasize feelings of family instead.