On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Mark Alvarado, Ricardo Gutierrez, Timothy Kwan, Roxana Rodriguez, Miguel Serrano
We believe that our targeted audiences are young environmentalists between the ages of 18 and 25. Through various interviews we realized that mostly every single older male or female is already supportive of the proposition due to its economic convenience. But our swing voters are in conflict about what this proposition would do to our environment. Our targeted voter might vote yes on this prop because of the train’s reduction of California’s CO2 emissions and being an overall cleaner method of travel. These voters might vote against this because of the biological impact on California’s environment due to the intensive construction that will take place on the Californian soil. We are trying to appeal to our target voter’s emotions through scenes of green environments. We will also tackle the voter’s emotions through scenes of pollution and traffic/congestion exposing air pollution.