On Monday November 3, the night before the coming election, your team will present a campaign television commercial on a specific California proposition to the registered voters of the Metro community. The purpose of your ad is to persuade your audience on how to vote in the California election on the following day.
Each team of four students will create the following products:
Your success depends on:
The Upper Division students of Metro are proud to present their political ads for the California propositions of November 2008. These videos are the product of months of researching the ballot, interviewing voters, studying the media, thinking critically about the issues, and spending hours in video production.
We are thrilled that ABC-7 News came to Metro to film a story about our project. See the ABC-7 News story.
Congratulations to the students of Metro for their wildly successful exhibition night.
Produced by Sheronda Caldwell, Alejandro Castro, Ronnie Freeman, Araceli Leon, Axel Melgoza
Our target voters are men and women between ages 25-35 in the lower middle class. We believe that they should be targeted because they are the ones who do not have the substantial amount of money to bail loved ones out of jail and would have to rely on the results of court hearings. What the target voters will see is that Proposition 9 will not benefit everyone. It threatens people’s rights to equality and justice. Our group is using rhetorical devices such as logos and pathos. Our attempts at logos show many facts about the ill effects of the proposition’s passing. We use pathos with some pictures and scenes that reflect on what will happen if Prop 9 does pass and how it will affect people’s lives. Our ad is a mixture of pictures, text, and narration. We are presenting the prop by “selling” it to the capitalist society in which everybody buys products. We show voters they should not buy this “product” because it will hurt you in the end and you will not be happy with the results.